In 2018, we will be giving our long-standing ‘Look for the logo’ slogan a well-earned rest and introducing ‘eat less,eat better’. So, what does it mean and why have we chosen to do this?
The recent media hype about the rise of veganism seems to suggest that society is moving towards a plant-based diet en masse, but our own research has found that only 0.3% of people in the UK consider themselves to be vegan. More interesting still, 80% of people said they would not consider becoming so in the future.
More people reducing meat they eat
Yet, while vegans continue to remain in the minority in Britain, there is a significant and growing number of people (38%) who are actively reducing the amount of meat and other animal products they consume.