The RSPCA Assured label

The RSPCA Assured label

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The RSPCA Assured ethical food label makes it easy for consumers to recognise products from animals that have had a better life.

For a product to be labelled RSPCA Assured, all aspects of an animal’s life must have been covered by the RSPCA’s welfare standards by members of the Freedom Food scheme - including on farm, in transport and at the abattoir.

Our assurance differentiates your product and adds value to your business, which could help you  get a better margin.

The RSPCA has 96% prompted awareness and is by far the most recognised animal welfare charity in the UK.

It also consistently appears in Third Sector and PR Week’s charity brand index top 10, which is based on - amongst other things - levels of awareness and trust.

 

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Animal welfare is important to consumers

“When it comes to ethical claims made by food and drink companies...concerns over animal welfare top the list.
“74% of consumers say that meat coming from animals which are looked after well is among the top issues that make a food company ethical, followed by a company that guarantees the ingredients used in its products are responsibly sourced (60%) and a company that guarantees good worker welfare (57%).

Mintel, July 2015

There are more than 2,000 RSPCA Assured labelled products in retail, including lines in Aldi, Co-op, Lidl, Ocado and Sainsbury’s.

It’s predicted that the number of labelled products will increase by 200% within five years.

Using the logo? You must be a member!

All uses of the RSPCA Assured certification mark and the words RSPCA Assured are strictly subject to membership and artwork approval.

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